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BSNL, MTNL to retain falling customer base

Posted by on February 23, 2011 0 Comment

New Delhi, Feb 23 (IANS) Seeking to arrest the erosion in their customer base following introduction of number portability, state-owned Bharat Sanchar Nigam Ltd (BSNL) and Mahanagar Telephone Nigam Ltd (MTNL) have come up with measures to address customer grievances and improve service quality, the Lok Sabha was informed Wednesday.

“The operators have also introduced competitive tariff plans apart from giving additional incentives to distributors and retailers,” Minister of State for Communications and Information & Technology Sachin Pilot said in a written reply.

As many as 223,824 customers ported out of BSNL while only 92,243 ported into its network, while MTNL’s subscriber base declined by 5,869 customers after number portability service was introduced.

The companies will also conduct close monitoring of network operation through information technology-enabled systems, which include introduction of CDR (call data records)-based billing, commercial and fault repair service and work order management system.

Recently, BSNL also launched a Rs.1.93 crore campaign “BSNL 3G branded Rajdhani express” in association with the Indian Railways for the promotion of its 3G products and value added services.

The main reason for porting out have been reported to be network and tariff issues.

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