New Delhi, Feb 18 (IANS) Dashing all-rounder Yuvraj Singh is collaborating with Oakley for his first Signature Series sunglasses even as the global eyewear major has signed him up as its brand ambassador in India.
“Yuvraj is currently collaborating with Oakley designers on his first Signature Series sunglasses, and a sneak peek of the new designs will be available during the 2011 ICC World Cup,” a company statement said Friday.
Speaking about his association with the company, Yuvraj said: “I have always been a fan of Oakley, and I am extremely excited to become part of the Oakley family.”
“The brand stands for high standards in eyewear technology. It’s an honour for me to be the brand ambassador for Oakley in India,” he added.
“We are honoured to have Yuvraj join the Oakley family,” said Scott Bowers, Oakley senior vice president for global marketing and brand development.
“He is a powerful athlete with a colourful personality, and he has captured the hearts of a nation through his prowess on the cricket field. His blend of talent and outgoing style is a perfect match for Oakley, a company that innovates to achieve the best of performance technology and shape it with the art of true originality,” he said.
“Our partnership represents the next step in deepening the brand’s relationship with cricket players and fans in India,” Bowers added.
Yuvraj’s sunglasses of choice, Oakley RADAR, is “a single-lens sport design that enables him to change the lens in seconds and match his vision to light conditions for optimal performance”, the statement said.
Oakley sponsors professional athletes in over two-dozen sports internationally.
“Yuvraj and other cricketers have utilized Oakley’s sport performance eyewear for years. However, Yuvraj is the first Indian cricketer to become a member of the Oakley team. As such, he will have access to all the latest in Oakley innovation,” the statement said.