Kareena Kapoor is the new face of Lakme’s new brand, ABSOLUTE and she will be part of the brand’s campaign and unveil Lakme’s new invention, ABSOLUTE at the Lakme Grand Finale by Manish Malhotra at Lakme Fashion Week Winter/ Festive 2011.
Talking about being associated with the brand, Kareena Kapoor said, “I’m very proud to be associated with a brand that introduced the concept of make-up to Indian women and today I’m excited to undertake this new journey with them. Lakme ABSOLUTE keeps my skin radiant and makes me look beautiful the whole day without the need of any touch-ups. Its long wear and high-performance products are just what I need.”
Farida Kaliyadan, General Manager – Lakme says, “We are delighted to have Kareena as the face of Lakme ABSOLUTE and launch its exciting range of products. Lakme ABSOLUTE has been specially designed keeping in mind the Indian skin tone, texture and weather conditions.
The range is inspired by the modern woman who effortlessly plays myriad set of roles across her personal and professional life. Kareena’s confident persona and beauty makes her the perfect choice for Lakme ABSOLUTE. She is a performer par excellence and embodies what ABSOLUTE stands for.” Agencies