Heartthrob of Bollywood, Ranbir Kapoor is graciously appointed as the brand ambassador of Tata DOCOMO. He was enigmatically appointed by Tata Teleservices (TTSL) brand of GSM. This company has formed a viable contract of two years with actor and will exhibit variable print, television and campaigns outdoor initiating with tournament of Indian Premier League.
TTSL’s Corporate Marketing Head Gurinder Singh Sandhu mentioned that Tata Docomo is an inspiring brand which effectively matches not only Ranbir’s charm but also personality. They will showcase him in variable campaigns in future to promote their brand values.
There will be different initiatives of marketing involved like commercials on television, print campaigns, outdoors and even retail displays integrating Ranbir Kapoor. The novel campaign of company will initiate on 8th of April. Analysis of media has reported an estimated of over 50 crore for this campaign of 360° during high season of IPL.
Other efficient operators of telecom namely Bharti Airtel, Idea Cellular as well as Reliance Communications have also selected Ranbir Kapoor as brand ambassador. However, Airtel has incorporated Shahrukh Khan, Saif Ali Khan and Kareena Kapoor. Idea Cellular’s ambassador is Abhishek Bachchan; and Hrithik Roshan worked for Reliance Communication. Vodafone discovered victory with `Zoozoos’, an egg shaped cartoon character marvellously featured in their advertising campaign. Agencies