This Rakhi season the market is the market is flooded with innovative rakhis with Salman’s photographs on it and ‘Bodyguard’ inscribed on it.
Given the hype surrounding Salman Khan’s Eid release, some enterprising entrepreneurs have come out with Bodyguard `rakhis’ that have flooded the market and are a huge hit.
Brothers are also bodyguards, expressed Salman Khan at the launch of the first look of the Bodyguard. The Dabangg actor whose new avatar this Eid is that of a ‘Bodyguard’ strongly believes that every person who loves and protects their loved one is a true bodyguard.
It’s obvious that young girls with Bollywood stars in their eyes would like their real brothers to be as protective of them, warding off dangers with an iron fist and a karate kick, as Salman Khan does in the film’s promos. A photograph of Salman from the movie is the USP of these first-of-their kind rakhis.
Interestingly, these bodyguard rakhis are not a marketing gimmick. In fact, producer Atul Agnihotri was amazed and surprised. “Is that so? Well, they are not part of the film’s promotion, but I like the idea,” he expressed.
It is amazing how Salman has such a huge mass appeal and a big fan following that such innovative rakhis have emerged in the markets grabbing everyone’s attention. People have gone crazy with these rakhis and all sisters are proud to tie them to their brother’s wrist to show their strong bond and love.
The Bodyguard team is surprised and amazed to see how the entire market is flooded with the ‘bodyguard rakhis’ and the people are extremely pleased and are in high spirits with the newness it brings to the festival.
This festive season with Eid and Ganpati, Salman and the entire Bodyguard team is happy to see such a trend emerging and wish to spread good wishes and warm respects to every person who protects their loved ones.
Salman Khan himself is a protective brother to sisters Alvira and Arpita, numerous cousins and even strangers. “Every Rakhsha Bandhan, Salman, Arbaaz, Sohail and I, along with my wife Alvira, meet at Salim uncle’s (father-in-law Salim Khan) house for lunch. It’s an annual affair and an elaborate gala,” informs Atul. “We’re having one today. Salman is a magnanimous guy, so it’s easy for his sisters to arm-twist him for gifts on this day. He doesn’t dole out standard gifts, whatever he decides on always leaves them smiling.”
Perhaps this time his sisters will pick a Bodyguard rakhi for him, given that Alvira is the film’s co-producer. TOI