This billboard definitely stopped traffic! The 1994 Wonderbra billboard featuring supermodel Eva Herzigova was voted the “most iconic advert image of all time” by Britain’s Outdoor Media Centre. The organization polled over 10,000 Britons who chose Eva’s “Hello Boys” ad as the most memorable billboard ever.
Another poll revealed that one in five male drivers admitted that billboards showing sexy women like Eva clad in skimpy outfits caused them to take their eyes off the road. Wonder how many accidents Eva’s assets caused? The Wonderbra campaign, including billboard like this one, launched Eva’s career as a supermodel. While ads like this may not be exactly safe, we’re happy that we had the chance to enjoy this one! Agencies