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Creamline Dairy Enters 25th Year: Plans Year Long Silver Jubilee Fete

Posted by on February 24, 2011 0 Comment

Hyderabad: The Creamline Dairy Products Ltd. (CDPL), a premier dairy in private sector in South India, entered 25 years. Incorporated on October 31, 1986, the first private diary in Andhra Pradesh was inaugurated on April 5, 1990 with financial assistance from APSFC.

It has many distinctions to its credit since then. All fellow students of Dairy Technology Graduation Course got together to start the company. It was the first Diary to embark on Pouch Milk, entered into contract with Sangam Dairy. It introduced first 24 hours Dairy Parlors and had set up as many as 200 such parlors. First Private dairy to establish five Chilling Centers in one year in 1995, it introduced Mobile Testing Labs and expanded to several States.

To mark this momentous occasion and celebrate the same, CDPL plans a year long Silver Jubilee Celebrations. To begin with, it kicks off a 45-day long consumer engagement programmes from February 25 to April 10. These programmes are planned to recognize and acknowledge the consumer who have kept the trust in the organization. CDPL believes that the consumer is God and because of which we are in the business for two and half decades. This is a small activity taken up to express our gratitude and acknowledges our consumer on this occasion.

Addressing a Press Conference here at its Corporate Office, Mr. K. Bhaskar Reddy, Managing Director accompanied by three Directors: Mr. D. Chandrashekar Reddy, Technical Director; Mr. M. Gangadhar, Finance Director, Mr. C. Balraj Goud, HR, P&I Director; said it is moment of pride for all of us at Creamline Dairy. The entire credit for this milestone achievement goes to the Consumers, employees, farmers, dealers, distributors and other business partners for their relentless efforts and commitment for growth.

Adding further Mr. Bhaskar Reddy stated that the 45-day long consumer engagement programmes are initiated in twin cities. During this period they are planning to reach lakhs of consumers. All milk pouches of 500 ml sold during this period in the twin cities of Hyderabad and Secunderabad are printed with a unique lucky number based on which the company plans to have daily, weekly draws and prizes which culminates with 8 bumper prizes. There will be a daily draw for first 25 days and the prizes offered in these draws are Gold, Silver coins and water purifiers. Split Air Conditioners, Refrigerators, LCDs, Laptops and Microwave Ovens will be offered as weekly prizes for six weeks. Total eight prizes will be distributed as bumper prizes which include 2 Nano Cars, 3 Gold Necklaces and foreign trips for 3 couples. The winners will be notified through the mass media. Mr. Bhasker Reddy also mentioned that their endeavor is to reach and touch every consumer who helped them comes so far would like to recognize and engage them with this activity.

The CDPL is an ISO 22000 certified company for food safety, is a diversified and leading manufacturer of dairy products company that deals in milk and milk products under aegis “JERSEY” brand has 7 packing stations across South India. It can proudly claim that it has an envious network of over 1.30 lac farmers covering 5000 villages and 4500 agents, distributors and dealers. It has six strategic business units at Hyderabad, Nagpur, Vijayawada, Chennai, Bengaluru and Ongole along with powder plant. Company has excellent infrastructure, 30 Chilling Centers, 8 Associated Chilling Centers, 49 BMCUs, 7 Packing stations and 6 Marketing offices. Its 1200 staff is committed in improving the lives of Farmers and service to the customers. Today CDPL is present in Andhra Pradesh, Tamil Nadu, Karnataka and Maharashtra states.

Starting from 1500 liters of milk per day, it has grown to process ten lac liters per day. The turnover of the company has reached close to Rs.450 crores last year and expected to touch Rs.600 cores in 2011.

CDPLs products portfolio includes Toned Milk, Full Cream Milk, Double Toned Milk, Slim Milk, Cow Milk, Curd, Butter Milk, Lassi, Flavored Milk, Ghee, Cooking Butter, Paneer, Dodhpeda, Basundhi and many variants in ice cream. Jersey today is the household name in four states of India.

Jersey range of Ice creams which have won Gold and Silver medals in the recently held all India contest in New Delhi, conducted by DANISCO, comprises of all flavors in varieties of cups, family packs, besides kulfies, chacobars and novelties. In all Ice-Creams are available in 25 varieties. CDPL is first private dairy to have Green building which 100th in India, which indicates the organization’s commitment towards environmental safety.

About Company’s future expansions, Mr. Bhasker Reddy said that CDPL is planning to expand its geographical reach across the country and introduce aseptic and Tetra packs for longer shelf life of milk as the demand for this kind of packaging is growing at a faster pace. He also added that products like cheese, table butter, specialized sweets and many more value added products are going to be added to its products basket. (NSS)

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