Moscow, Feb 16 (IANS/RIA Novosti) The World Health Organisation (WHO) has suggested to Russia to put frightening images on cigarette packs, to illustrate the consequences of smoking on human health.
WHO’s spokesman in Russia Luigi Migliorini said Wednesday during a news conference that the scary pictures on cigarette pack will shock people and make them quit the habit or not starting altogether.
Specialists say that the experience of other countries shows the effectiveness of such images.
But Dmitry Yanin, director of regional development for the International Confederation of Consumer Societies in Moscow, admitted that it would be difficult to make the smokers of 40 years or more to quit using the pictures.
“In Moscow, 35 percent of the students between the ages of 15 and 16 are regular smokers,” Yanin said.
A WHO survey in 2009 found that Russia has 43.9 million smokers, which makes up 40 percent of the population.
The Russian government has already started taking steps to crack down on the addiction that kills up to 500,000 people a year.
It has announced a plan to ban advertising and promotion of cigarettes from 2011 and to introduce a complete ban on smoking in enclosed spaces by 2015.
“Smoking kills” warning labels have already been introduced on cigarette packages in Russia.